EventBuilder
Macy's, Inc.

Macy's 94,189 employees across distributed retail locations need secure, scalable communication — without adding platform complexity to your Microsoft Teams environment

EventBuilder extends Teams into an enterprise-grade event platform, delivering the registration intelligence and compliance posture Macy's retail operations demand.

We've been studying Macy's, Inc.

Macy's operates one of the largest retail workforces in America — 94,189 employees who need consistent training, communication, and vendor education across hundreds of locations. Your Oracle E-Business Suite and Oracle Cloud HCM systems handle the back-office operations, but when it comes to delivering virtual town halls, training sessions, and vendor programs at scale, you need something that works seamlessly with your Microsoft Teams environment without forcing IT to adopt yet another platform.

The retail industry's aggressive cost-cutting pressures mean every technology decision gets scrutinized. You can't afford solutions that require separate security reviews, new compliance audits, or additional vendor management overhead. Macy's store closure programs indicate you're optimizing for efficiency — which means your event and communication tools need to do more with the infrastructure you already have.

EventBuilder is the layer that transforms Microsoft Teams from a collaboration tool into a true enterprise event platform, giving you advanced registration workflows, compliance-ready security posture, and full-service event management without leaving the Microsoft ecosystem your IT team already trusts.

Purpose-Built for Macy's Key Stakeholders

Chief Information Officer

The Challenge

Integrating new technologies with Macy's existing IT infrastructure while maintaining Oracle E-Business Suite and Oracle Cloud HCM integrations. Every new platform requires security review, compliance verification, and ongoing vendor management.

How EventBuilder's Registration & Compliance Helps

We extend Microsoft Teams rather than adding a new platform. ISO 27001 and 27701 certified with SSPA Green compliance, so events stay inside the environment IT already approved. No new tenant, no second security review.

Proof Point

Delivered secure large-scale town halls within a restricted GCC High tenant for Microsoft, maintaining compliance without platform proliferation.

Senior Vice President, Corporate Communications

The Challenge

Maintaining consistent messaging across Macy's distributed retail workforce of 94,189 employees. Store closures and cost-cutting initiatives require clear, timely communication to maintain morale and operational alignment.

How EventBuilder's Production & Live Event Services Help

Full-service event production inside Teams with 24/5 live coverage, speaker rehearsals, and real-time troubleshooting. Your team focuses on messaging while we handle logistics and technical execution.

Proof Point

Built and ran Microsoft's first virtual Customer Advisory Board summit with zero technical hiccups, delivering quarterly executive town halls for enterprise audiences.

Principal Learning & Development Partner

The Challenge

Delivering impactful training programs across Macy's retail locations while managing vendor education initiatives. Need to scale training efficiently without increasing operational complexity.

How EventBuilder's Strategy & Demand Solutions Help

Scalable event frameworks with advanced registration workflows, capacity management, and automated confirmations. Clean data integration with your existing Oracle Cloud HCM for tracking and reporting.

Proof Point

Supports 500 sessions per month for Microsoft Enterprise Support Digital, reaching 180,000 registrants across distributed programs with seamless data flow.

Why Microsoft Partners Trust EventBuilder

"We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time."
Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft
"EventBuilder was one of the organizations that was more forward thinking than the other options we were considering. Not only did they integrate with Microsoft products, as we are a Microsoft shop, but the platform allowed for a very streamlined process to create and manage events."
Alice Liang, CEO, SolarTech
"I truly cannot say it enough, you and the team at EventBuilder have been just absolutely incredible to work with."
Nicole Porter, Global Programs Engagement Leader, Microsoft

EventBuilder vs. The Alternatives

Why Not Zoom Events?

Zoom is a separate platform your 94,189 employees and IT have to adopt, secure, and govern alongside the Microsoft stack you already run. EventBuilder lives inside Microsoft Teams, so there's no new tenant, no second security review, and nothing new for attendees to learn. We add the registration intelligence Zoom lacks (gating, allow/deny lists, waitlist promotion) and put a human team on your events instead of a help center.

Why Not Cvent?

Cvent is powerful but heavy, costly, and built around its own ecosystem rather than Microsoft Teams. For organizations whose center of gravity is Microsoft 365, EventBuilder delivers the registration intelligence, security posture, and on-site badging Cvent offers, but native to Teams, run by an accountable service team instead of software you license and administer.

Our WBENC Advantage

As a women-owned, WBENC/OMWBE/WOSB/SBA-certified supplier, EventBuilder opens procurement and supplier-diversity paths that large generalist vendors cannot. Perfect for organizations meeting at WBENC conferences who value working with certified diverse suppliers.

See EventBuilder in Action for Macy's Use Cases

30-minute call: How Microsoft-committed retailers are running vendor training programs and employee communications without leaving Teams